Built by a family, for families. Because we got fed up too.

For years, the worst part of our week was working out what on earth to feed the kids. By Sunday evening we were standing in front of the fridge, both knackered, going "what are we even eating this week?" Neither of us had an answer. And whoever spoke first usually got "fish fingers, then" thrown back at them.

Then came the shop. We'd walk into Aldi with half a list scribbled on a Post-it and zero clue what most of those things were actually for. You'd pick up mince thinking "right, spag bol", then five minutes later you'd see chicken on offer and forget what you came in for. Half the trolley was guesses.

And even when we got it all home, there was still the bit nobody talks about: how do you actually cook this? "Throw a chicken in the oven" sounds easy until you're staring at one wondering what temperature, for how long, and whether the kids will eat it.

So we built the thing we wanted. Tell it who you're feeding, how much you've got to spend, and what you can't stand the smell of. It writes the week. It writes the list, grouped by the aisles you actually walk down. And it tells you, plainly, how to cook each one. No recipe-blog life story, no "let's dive in", just the steps.

We use it every week. So do our kids. If you're tired of staring at that fridge too, give it a go.

One way: the optional Family plan at £3.99 a month. That pays for the servers, the recipe filling and a little bit of someone's time.

We do not run ads. We do not sell your data. We do not pass your email to a third party. If we ever change any of that, we'd tell you in plain English first, and we think we won't need to.

The free plan stays properly useful, not gimped, because most weeks most families only need the one shopping list.